Why tracking leading indicators leads you towards success, not lagging indicators?
Why tracking leading indicators leads you towards success, not the lagging indicators?
Hey my friend, if you are a real estate agent and you want to know what one thing you will track that will take you to the next level of the business, you're looking for and that is tracking the Leading indicator, not the Lagging indicator. Now, what is the Leading indicator, and what is a Lagging indicator?
Leading indicator means the indicators you have full control and that is appointment setting, conversations, the hot pipeline, and warm client pipeline you have because you have control to make it better right now. On the other side, the Lagging indicator is "the closings". You say oh my god, I didn't even have much closing last two months. It's too late because what we do today we get results three to six months later. So can we pick up those factors we can work on and make improvements today? And that is how many appointments you are going to this week. That is how many conversations, mean quality targeted conversations you are having this week or you had last week. That's the leading indicator, not the closings.
Forget about tracking the closing that you do once on a monthly basis just check on how to game up. But that's not going to help you to grow your business or game up. And also the time you're spending prospecting working on your business. You may lack for a couple of days, like hey, I'm supposed to spend 2 hours a day or 3 hours a day, but I only did 30 minutes or 1 hour, catch-up now, that's a leading indicator. So work on the leading indicator. Track the leading indicator, not the Lagging indicator.
Hopefully, this information is going to help you to focus on growing your business. My name is Shawn Bhakta from REMAX Presidential, South Florida Home Finder Team, and also Tom Ferry coach. And I'm here to help.
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